MayfieldSemiWide

MAYFIELD RESTAURANT

Food Photography

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MayfieldSquarish

Social Media is crucial to the success of small restaurants in New York City and Mayfield was no exception. Chefs Lev Gewirtzman and Jacques Belanger were cognizant of this in 2012 when they launched Mayfield Restaurant in Crown Heights, Brooklyn. Throughout the years I have been a constant prescence in their kitchen, documenting the way and helping show more and more people the incredible nuance and depth of new american cuisine. 

MayfieldWide

Credits:
Creative Direction: Scott Draft
Photography: Scott Draft

Selected Works

Manic Panic - 8ozProduct Launch / Campaign Photography / Animation

BehnoE-Commerce / Social Media

Chews HappinessCommercial / Video Production

Mayfield Restaurant - MS Walk 2022Print / Social Flyer Production

Gemy MaaloufCollection Launch / Experiential Design

Manic Panic - PackagingPackaging Design / 3D Rendering

Aethon UlyseCollection Launch / Experiential Design

To The EndMovie Poster Design

Addison RossSocial Media / Photography

BairefinedSocial Media / Photography

Carlos Cruz Velazquez - ChoreographerVisual Identity / Photography

Mayfield Restaurant - FoodFood Photography

Chilo'sGraphic / Web Design / Illustration

White DenimTypography / Music Video TItles

© Scott Draft 2022

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