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MANIC PANIC

8oz Classic
Product Launch

Based off Manic Panic's history, Lindsey Hardin and I came up with a retro 8bit theme to launch Manic Panic's new 8oz Classic Jars. To bolster the launch we created animations for social media and e-commerce, and photographed campaign images to show the actual product. The line was backed by advertising on Amazon, Google, Facebook, Pinterest and Tiktok. Due to the lines success, Manic Panic has added an additional 4 colors. 

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Credits:
Marketing Manager: Lindsey Hardin
Product Development: Lillian Barreto
Creative Director: Scott Draft
Photography: Scott Draft
Animation: Scott Draft
Packaging Design: Scott Draft

Selected Works

Manic Panic - 8ozProduct Launch / Campaign Photography / Animation

BehnoE-Commerce / Social Media

Chews HappinessCommercial / Video Production

Mayfield Restaurant - MS Walk 2022Print / Social Flyer Production

Gemy MaaloufCollection Launch / Experiential Design

Manic Panic - PackagingPackaging Design / 3D Rendering

Aethon UlyseCollection Launch / Experiential Design

To The EndMovie Poster Design

Addison RossSocial Media / Photography

BairefinedSocial Media / Photography

Carlos Cruz Velazquez - ChoreographerVisual Identity / Photography

Mayfield Restaurant - FoodFood Photography

Chilo'sGraphic / Web Design / Illustration

White DenimTypography / Music Video TItles

© Scott Draft 2022

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