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CHEWS HAPPINESS

Video Production

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With Chews Happiness’ brand awareness growing, the brand needed to show the different styles and colors of their collars and leashes. The first priority was to show how a product can be worn and fits on dogs of various sizes. We created a commercial highlighting the collars and leashes as well as the special bond between pet and parent leading up to a walk. The commercial was then uploaded on social media boosted posts (Facebook and Instagram) to great engagement and conversion.

Click here to watch the commercial we shot in Central Park, NYC for Chews Happiness' leash product launch!

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Credits:
Agency: MYN Group
Account Manager: Michelle Ng
Marketing Director: Deborah Casera
Creative Director: Scott Draft
Videographer: Travis Draft
Video Editor: Scott Draft
Casting: Scott Draft

Selected Works

Manic Panic - 8ozProduct Launch / Campaign Photography / Animation

BehnoE-Commerce / Social Media

Chews HappinessCommercial / Video Production

Mayfield Restaurant - MS Walk 2022Print / Social Flyer Production

Gemy MaaloufCollection Launch / Experiential Design

Manic Panic - PackagingPackaging Design / 3D Rendering

Aethon UlyseCollection Launch / Experiential Design

To The EndMovie Poster Design

Addison RossSocial Media / Photography

BairefinedSocial Media / Photography

Carlos Cruz Velazquez - ChoreographerVisual Identity / Photography

Mayfield Restaurant - FoodFood Photography

Chilo'sGraphic / Web Design / Illustration

White DenimTypography / Music Video TItles

© Scott Draft 2022

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